
LASEC Super Bowl LVI
Anthem Film
Anthem video, social
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Creative direction, design, copywriting, animation, editorial direction, music direction, shoot supervision

POP
Brand Launch
Name, logo/identity, tagline, brand voice, on-air package, print/ooh/digital templates
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Creative direction, design, copywriting

ABC Freeform
Brand Campaign
Brand spots, NYTimes ad, social, talent integration, partnerships
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Creative direction, concept, copywriting, editorial direction, shoot supervision

Pointsbet
2021 Campaign
Campaign concept, tagline, campaign spots, scripts
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Creative direction, copywriting, design

Peabody
Rebrand
Logo/identity, tagline, brand voice, brand architecture, communications strategy, awards packaging
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Creative direction, design, copywriting, strategy

Yahoo
2020-22 Campaigns
Campaign strategy, concept, video, social/digital/ooh, dm
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Creative direction, copywriting, design, animation

Wilson
“Bonded by Ball” Campaign
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Launch spots, social/digital/ooh
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Creative direction, design, copywriting, animation

The CW
Brand Refresh
Visual identity, tagline, launch spot, talent integration, on-air package, print/ooh/digital templates, affiliate package
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Creative direction, design, copywriting, editorial direction

Webtoon
Brand Campaign
Brand spots, tagline, social, sonic branding
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Creative direction, design, copywriting, voice direction, music direction

Stage13
Brand Launch
Verbal identity, visual identity, voice, social, brand film, sonic branding
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Creative direction, copywriting

E! Live from
the Red Carpet Refresh
Visual identity, idents, on-air package, print/ooh/digital templates
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Creative direction, design, animation

Big Ten Network
2020-23 Campaigns
Campaign spots, tagline, on-air package, social, in-stadium signage
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Creative direction, design, copywriting, editorial direction, voice direction, shoot supervision

AMC “Feed the Beast”
Launch Campaign
Show positioning, launch spots, key art, social, experiential, influencer marketing
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Creative direction, copywriting, design

ABC7 Eyewitness News
Brand Campaign
Concept, tagline, brand spots, toolkit
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Creative direction, copywriting, design

ABC Freeform
“Good Trouble” Campaign
Launch spots, key art, tagline, ooh, social, experiential, influencer marketing, partnerships, talent integration
Creative direction, design, copywriting, shoot supervision, editorial direction

Willow Pump
“Declaration of
Independence” Campaign
Campaign concept, tagline, brand anthem
Concept writing, copywriting

NewsNation
Launch Campaign
Brand spots, tagline, digital/social, radio
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Creative direction, design, copywriting, editorial direction, voice direction

NBC Universo
Brand Launch
Visual identity, launch spot, brand voice, on-air package, print/ooh/digital templates, sonic branding
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Creative Direction, design, copywriting, editorial supervision, music supervision